Categories
Marketing

Are You Marketing to the Right Audience?

Your business exists to solve your clients’ problems. Being able to do that effectively and in a unique way, will guarantee growth in your business. However, when we miss the mark, we don’t see the business growth we want.

So how do you know if you’re marketing to the right people?

The Foundation of All Good Marketing is a Customer Avatar

I know… I sound like a broken record, but everything revolves around your customer avatar. A customer avatar is a description of a single person who is the ideal target for your marketing. This is your business love connection who your product or service is perfectly made for.

Even if you’ve already identified your avatar, remember that it’s a work in progress. From time to time, look at the data and update your avatar to make sure you’re still marketing to the right people in the right way.

Once you have a solid idea of who your customer is, ask yourself, “Do my service or product offerings help them to solve a specific problem?” The best products and services are those that save time, money, or work. And we as EventPreneurs do exactly that.

 

Customer Feedback Is Key

Another way to tell whether you’re marketing to the right people is to go out and get customer feedback. Keep the lines of communication with your audience open and interact with them wherever possible to gain an understanding of how they view your company and its services.

There are many methods for getting feedback from your customers. You can run surveys on social media, hold focus groups through webinars, interact in social media groups, and reach out to customers individually at key points in the buying cycle.

If you listen well to your audience, they’ll tell you exactly whether your products and services are a good match for them.

Tips on Targeting Your Market

Segment Your Market. You might have different offerings for different categories of audience members. In this case, it might help to segment. You can create two or more customer avatars and market your products accordingly. This a great option for those who offer a mix of done for you services and done with you.

Narrow It Down. You may face issues because your avatar is too broad. Don’t be afraid to be specific. The more you can narrow each segment down to one individual, the more focused your marketing will be. Many fear they will lose business by being too niche, but we see that this isn’t true time and time again.

Try Different Channels. You may have the right market but you’re using the wrong channels to reach them. Find out how your audience likes to discover new products and services and where they hang out online. Not everyone is on Facebook or Instagram, but are they on LinkedIn? Invest in marketing in the channels your audience follows. This could also mean offline channels.

Your business can’t be all things to all people, nor should it be. Instead, you should focus your energy on only those people who need your product or service.

Who is your target market and how do you stay in touch with them?

Categories
Getting Clients Marketing

5 Easy Ways to Use LinkedIn Content to Generate Floods of Leads for Your Business

Hello #EventPreneur,

Let to talk about how to use content to generate leads for your business on LinkedIn.

If you’ve been in business for any length of time, you’ve definitely heard the phrase “content is king.”  While I do believe his queen is context, content isn’t the only thing to help build a business and generate leads it is an important part of it.

[bctt tweet=”Here are 5 easy ways to use content to generate leads for your business on LinkedIn. #EventPreneur” username=”@mahoganeyjones”]

Here are 5 easy ways to use your LinkedIn content to generate a flood of leads for your business.

  1. Publish articles at least twice a week on LinkedIn publishing platform. These articles give you a wider and specifically targeted audience to tap into. Articles are indexed by search engines boosting your organic visibility, visitor traffic and more relevant leads. Be sure to add a call-to-action to a freebie within the article.
  2. Posting and Engaging in Groups Discussions.  Who doesn’t love networking! Provide members with the answers to their questions, create discussions and debates and use it to position yourself as a leader in your niche
  3. Sponsor your most valuable content, allowing you to get into the LinkedIn feeds of others who will find your content valuable.
  4. Share content created by others, legally of course. Use curated content to build a resource, how-to or post other information that prospects can use and share, bringing in more connections.
  5. Take advantage of the tagging feature when posting in groups. Tag companies or individuals you want to engage. This not only grabs their attention but the attention of others as well.

Want even more tips on how you can easily use LinkedIn content to build your business leads? Check out the EventPreneur Club’s 5-Day LinkedIn Client Attraction Blueprint Course. I’m here to help.

Categories
Getting Clients Marketing

Why EventPreneurs Focus on One Goal at a Time?

As most EventPreneurs do, you probably take on too many goals at one time. From business goals to client event goals – when you have too many goals, it will weigh you down, making it harder to see any one of those goals EFFICIENTLY through to the end. How do you balance the expectations? The best way is to narrow down your goals to just one and give it all of your focus and motivation. See it through before you start on the next.

[bctt tweet=”The best way is to narrow down your goals to just one and give it all of your focus and motivation. #EventPreneur” username=”@mahoganeyjones”]

Prioritize Your Goals

A common objection is, “But my business has multiple goals. I can’t just focus on one.”

Focusing on one goal doesn’t mean giving up the rest. For planners, we absolutely can’t give up on the amount of business and event goals we have. What it means is focusing on one for the time being, and putting the others on the backburner for now. “For now” could be just this week or the next few months. The important thing is that you’re focusing.

Prioritize your goals by importance. Take a look at everything you’re working on now. I don’t mean client projects, what marketing projects are your working on. (Hint: That blog post may not be the most pressing task.) Which of these projects or campaigns will have the most positive impact on your business when it’s completed? This is the one to focus on. Remember to also keep in mind your resources. You may have an important goal but lack the resources right now to carry it out.

Working Towards Your Goal is a Learning Experience

When you focus fully on one goal, you will inevitably learn valuable lessons from it. This is especially important for small business owners or solo entrepreneurs with little experience marketing a business. As you work towards your goal by trying various marketing strategies, you’ll learn along the way which work and which don’t, and how to carry them out effectively. You can use this knowledge for future goals.

For example, you may decide to write guest blog posts in order to drive traffic to your site and spread awareness about your event business. Once you get started, you realize that you could write an email template for sending inquiries. The template explains who you are, why you’re an expert, and how your content could enrich the person’s blog. This saves a considerable amount of time allowing you to send out more inquiries, which leads to more blog posts.

This is the sort of thing you may not have learned if you were bogged down with several goals or strategies at once.

One Goal and One Marketing Strategy

If you want to really focus and get results, try focusing not only on one goal but on one marketing strategy as well. As the guest blogging example above illustrates, choosing just one strategy allows you to learn, streamline, and hone your skills. You can then add this strategy to your arsenal of techniques that you’ve used before.

Many event professionals still sing the praises of multitasking, but any time management expert will tell you that, more often than not, it kills productivity and leads to burnout. Instead, the key to success is to narrow down and focus, and then move on to the next.

What marketing strategy are you focused on right now?

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Categories
Business Foundation Getting Clients Marketing

To Niche or Not to Niche

They say the riches are in the niches, but as an event planner are you leaving money on the table by niching down?

Finding yourself the right niche is crucial to any business, but especially so in event planning. Being able to predict trends and ride the wave of popularity is what sets a savvy entrepreneur apart from a second rate business owner. EventPreneur Club is all about seeking out new trends and the hottest emerging event planning niches.

We’ve identified the main ones our community members are talking about below.

1. Wedding planner

If you’re thinking of being a wedding planner, you need to set yourself apart from the competition. You need to give your clients a spectacle that everyone will remember. You can achieve this by thinking outside the box and planning grand décor and incredible lighting budgets. Make sure your weddings stand out from everyone else’s and create interesting and engaging set pieces that will really wow the guests. After all, this is the best day of your clients’ lives, and so it’s only fair to give them a grand event.

2. Pop-up events

Pop-up events are so hot right now. Here at EventPreneur Club, we’ve had our eye on this emerging market for a few years. As people are moving towards smaller, independent businesses, there’s been a growth of communication between different industries. Luckily, these industries still need their events planning. Think something like “kitchen takeover,” in which one restaurant serves their food in a different location, or product launches, or even flash mobs. All of these events require planning, and that’s where you come in.

3. Corporate event planner

Companies love team-building days, even if their teams don’t. Instead of serving them the same old tired ideas, think outside the box. Different clients will expect different ideas, but it can be fun to plan them something they weren’t expecting. It could be something luxurious such as an exclusive dinner evening, or something a bit more physical such as a jungle run. The key to dominating the corporate event planning niche is to set yourself apart from the competition. This means coming up with new and exciting ideas that are ahead of current trends.

4. Event tech

Becoming a top event planner is about using the tools at your disposal, the best being technology. Event guests are no longer passive spectators; they’re engaged participants. They expect to be able to get involved in things (even if this is as simple as a photobooth). Technology also allows you to personalize your data, focusing in on the right clients and leading to more effective marketing. Things like geolocation allow you to have much greater planning capabilities, and social media profiles help you to get an idea of what things clients would like at their events. Whatever your angle in event planning, make sure you use technology to its full potential.

Being a top event entrepreneur is about finding your niche and carving out a name for yourself. The easiest way to do this is to keep up with current industry trends and do your best to bring your own unique spin to them. Over time you’ll develop an eye for it, and that’s when you can become a real trendsetter.

What niche are you in? Has it evolved over the years?