Crafting Your Brand Story: How Authenticity and Empathy can empower Meaningful Marketing with Naomi Clare

Join us for our FREE Monthly Masterclass! As we get back to producing live and hybrid event experiences, this month we’re putting in the work to start sharing our stories. When organizations switch their lens from ‘marketing’ to ‘community building’ the exercise becomes more energetic, authentic, and engaging.

The live event is happening in our Mighty Network: https://eventpreneur.mn.co/events/free-november-2020-masterclass-crafting-your-brand-story

Meet Our Expert: Naomi Clare
Founder & CSO

StoryCraft Lab

Naomi brings strategic creative thinking to the development of experiential engagements. She works with teams as they navigate times of change, innovation and transformation. Using human-centered-design techniques, she develops customized innovative planning tools and audience empathy approaches that elevate messaging delivery and activation for her clients.

Naomi works across platforms and media to help make the challenging actionable, using her expertise in the intersection of engagement and strategic message to craft audience journeys that are moving and memorable. She has led experiential teams in creative development and delivery for clients such as the Smithsonian, Bloomberg, The King Center, the State Department, The World Bank, Microsoft and Intel.

With a long history of teaching exhibition design and design thinking, Naomi has a unique perspective on, and passion for, the role of content, education and learning in meaningful engagement. As an artist, Naomi’s digital media work has been exhibited as far afield as the Bauhaus Archiv Berlin and the ICA Budapest.

Naomi holds a Masters Degree in Interior Architecture from the Rhode Island School of Design, and a Bachelors in Political Science from the University of Sheffield in England. She is Founder and Chief Story Officer at Storycraft Lab, an experiential engagement strategy agency, and Editor and Host of The Futures Forum, an innovation think tank for the experiential industry.

Get to know Naomi by following her on LinkedIn: https://www.linkedin.com/in/naomi-clare-crellin-27140b9/!