Tracking your social media growth is something to be doing, at least monthly. You’ll be able to see what’s working to build your social media growth and what is not helping. That way you can focus on what’s working and let go of the rest.
Tracking your social media growth is something to be doing, at least monthly. That way you can focus on what’s working and let go of the rest. #EventPreneur #KnowYourNumbers #socialmediastats Click To Tweet
Let’s talk about some things to track and how to react to it.
Audience Growth – This is a good indicator that you’re doing something right. If your audience is growing at a steady pace, that means your business is also growing. Check the data to find out if this is true. If your audience is growing but your bottom line isn’t – why? Are you not providing enough calls to action?
Content Engagement – When you track your social media growth, you’ll learn what content is encouraging engagement and which content isn’t. When you find out what type of content they really like, you can provide more of that to them. For example, if they liked reading that tip sheet, maybe they’d like to read more tip sheets.
Data is Facts – When you see your efforts in hardcore data and facts, it means a lot because you can really see how you’re growing and that is motivational. Even if you’re not making as many sales as you want yet, but you are growing your audience, that’s at least something. The data doesn’t lie if you look at it deeply enough.
Determine High-Performance Pages – Which pages do you have that are most likely responsible for the rise in social media engagement and participation? When you learn that you can make more of them. Some studies show that more landing pages with your CTAs get more results.
Which Social Sites Work Best? – When you track your data, you’ll learn which social sites work best for your niche. If you learn that one site, such as Pinterest, produces 80 percent of the results, you can decide to pay more attention to that site and less or none to the others. Why spend too much time on things that don’t resonate with your audience?
Track All of the Following – Engagement, likes, follows, list building, click-throughs, sales, and anything else you can measure based on how your users participate with your social media pages and groups.
When you track your social media stats, it helps you decide what is important and what is not important. You learn that some of your assumptions are right and some are wrong. What’s interesting is that the more you use data (facts) to make your decisions, the more likely your assumptions will start becoming correct because you’ll learn as you go how to interpret the data better. Right now, it feels foreign and even overwhelming but the truth is, this is the best thing you can do for your business to put it on the right trajectory.