When you use a data-driven marketing strategy, you’ll be sure that you’re creating the right content, for the right audience, at the right time, that really works to advance your business and keep your audience engaged. You can use the data to learn and understand...read more
An effective way to get fast improvement in traffic and conversions is to study which pages are currently your most popular pages. After you find out which pages are the most popular, it’s important to look deeply into why. Did you advertise and promote those pages a...read more
One of the most important tools you have at your fingertips for measuring, tracking, and reporting is Google Analytics. It’s imperative if you’re not going to hire someone to run it for you and generate the reports you want and need for you that you learn as much as...read more
Going back to the idea of that which is measured grows, ensure to always check your income and expenses on a regular basis. As you may know, income can go up or down in unexpected ways.read more
We are only as good as our habits. Habits can be formed for anything. Including productive and good things. Make it a habit of regularly checking in to look at your numbers. Setting aside the time on a set basis will create the habit and ensure that you get the work...read more
Keeping track of numbers doesn’t have to be hard or confusing. But, most of us tend to overthink things and make it harder than it is. While you can track so many numbers, you only need to track the numbers that you want information on. And, you only need to do it in...read more
Website tracking is very important to ensure that you know your traffic numbers. If you want to collect data, the first thing you need is website tracking. In fact, I challenge you to get it up right now. (Or ask your developer to set it up for you.) It’s honestly not...read more
Email stats are really important when it comes to collecting numbers for your business. Email is still the most effective form of marketing that exists. It’s highly effective, offering an average return of $38 to $1 among businesses. When you think about that, and you...read more
When it comes to email marketing, there is an enormous number of things that you can track, but there are fewer that you actually should track. Email marketing numbers are important because email marketing is still one of the most effective forms of marketing. There...read more
One of the reasons that the goals you make need to be measurable is because of Pearson’s Law. Pearson established mathematical statistics and founded the first university with a statistics department in London. It clearly states that measuring and reporting is key to...read more
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