Speaker Information + Resources
Hey hey! I’m so excited to team up with you to pull off something that’s going to be absolutely incredible.
The Event Business Virtual Summit is a 2-day event designed to empower event industry entrepreneurs to take what they’re already doing in their business and apply your expert strategies in a way that will allow them to build a profitable business on their own terms.
On this page, you’ll find all kinds of resources meant to make your life as a speaker as easy as possible and answer any questions you might have. If you run into a question I didn’t answer, email Tina at tina@eventspecialists.ca.
If you’ve been a part of events including webinars, summits, or other collaborative offerings and found that they didn’t go so smoothly or benefit you as a speaker, I encourage you to reach out immediately with any questions and/or concerns!
As a speaker, you are free to join the EventPreneur Academy.
QUICK ACCESS LINKS
How it'll all work
Let’s do a quick rundown of how the whole thing will work.
The event will run from March 24-25, 2022 with a mix of presentations and workshops that are 20-60 minutes in length. The presentation replays will be available for 48-hours to encourage our attendees to immediately take action along with hundreds of other EventPreneurs.
Presentations themselves are live or pre-recorded with both options having the ability for speakers to engage in the chat with the attendees. Where possible, all speakers who send a pre-recorded session are asked to attend their presentation time live to interact with attendees in the chatbox. Our virtual platform also has the ability for breakout rooms and 1:1 conversations to happen after your presentation.
Along with the live presentations, there will be a private Facebook Group for attendees to hang out in, hold each other accountable, and ask all of us additional questions. If attendees have questions while your presentation is going on, you’ll be able to go live in the Facebook group or on the Event Platform for a bit of an encore to answer those questions, connect with the attendees, and provide even more value.
Leading up to the summit, we’ll have two weeks of promotion. You’ll be provided with email swipe copy, social media swipe copy, and social media graphics to make it all easy! We’ll even have a suggested posting/sending schedule for you to make promo easy to schedule.
During the promotion phase, as the summit is running, and for a week after the summit is complete, we’ll also be promoting the EventPreneur Academy. This includes an All-Access Pass for the replays and worksheet from this Summit as well as our previous summits along with additional bonuses we’ll all throw in. This will provide immense value to our attendees, while making the work of promoting and creating a presentation worthwhile by allowing you to bring in affiliate commissions.
What I'll need from you
So this all sounds great, buuuut what kind of work does it require of you? Let’s chat about it! Our goal is to make this all as easy as humanly possible so we can all have a blast while providing great value and growing our businesses.
1. Basic Information
The first thing I’ll need is some very basic information from you so we can finish up our registration page and Speakers page.
This information includes:
- Name
- Title
- Bio
- Square headshot
Once you give me the thumbs up that you’re in, we’ll send you a link where you can upload all this information super easily.
2. Presentation Slot Scheduled
The next thing I’ll need is for you to let us know which date and time would work best for you. (Slots are first-come first-served so if you have a tight schedule be sure to let us know in the form right away)
3. Presentation
Next up is your presentation! This is a 20-60 minute live or pre-recorded presentation that is meant to be more friendly and casual than perfect and structured. We want our attendees to learn something actionable, while having fun in the process.
Please structure your content in a way that allows attendees to walk away feeling empowered to take action, rather than leaving them with a feeling that they’re being spoken at and/or sold to and that they’re missing something that they need to buy from you asap.
With that being said, you have your choice of the following presentation formats:
- Ask Me Anything (AMA)
- Frank Conversations (An interview with Mahoganey or someone you choose)
- Keynote Session
- Workshop
- Roundtable
No matter what format you choose, you are free to use your presentation however you’d like in the future.
Your presentation should include great, actionable content. Here’s the suggested format:
- A quick introduction
- An overview of your topic
- Where people go wrong with your topic and tend to overcomplicate it
- Teaching section
- Specific action steps (with the goal of empowering EventPreneurs to build, market and grow their business)
- Up to a 3-minute pitch
- Include questions/polls for attendees to answer in the chat box throughout to boost engagement
If you’d like to check out an example, here are links to previous sessions:
Frank Conversations: The Industry
Presentations are due by March 2, 2022.
Find a handy download with all this info here.
4. Worksheet
While this isn’t required, we strongly recommend having a worksheet to support your presentation.
There are a few reasons behind this:
- They encourage people to take action, which increases value
- It’s an easy way for attendees to take notes
- We’ll be able to capture the email addresses of people interested in your topic, which you’ll receive after the event is over.
The content of the worksheet should follow along with your presentation and encourage attendees to take action. You are more than welcome to include links and a call-to-action at the end.
Like we said, this process is meant to be as easy as possible so you have a couple options.
You can either:
- Create the worksheet yourself, using your own branding. With this option, you’re free to reuse it in the future however you’d like.
- Write out your worksheet contents and send it to me to be put into the summit’s worksheet template.
- Have my team take care of it all.
If you choose to go with option 1, your worksheet will be due along with your presentation on March 10, 2022. If you choose options 2 or 3, your presentation is due on March 2, 2022 to give my team time to take care of it.
5. EventPreneur Power Pack Contribution
Attendees will have the option to upgrade their registration to join the EventPreneur Academy where they will get access to previous masterclasses, mastermind sessions, business resources and perks. The Power Pack is a series of individual training, resources and blueprints designed to complement the sessions and business growth. We invite you to add to the Power Pack as a value-add to our attendees.
6. Promotion
The power of an online summit comes from a group of experts coming together for a single cause. The joint promotion that happens because of that is a huge benefit to everyone involved.
Because of that, everyone is encouraged to share on social media and to email their lists during the promotion period, starting on March 9, 2022.
You’ll want to share using your affiliate link (Setup Links will be sent by February 28, 2022) so you can get in on the 40% commission that will come from any EventPreneur Power Pack sales.
You’ll find swipe copy and graphics in the Resource Vault below.
7. Live Participation
And last comes participation during the week of the event. Since we’ll already have done the work of creating the presentations and extra resources, we’ll be able to sit back and relax for the most part!
All I ask is that you participate in the chat during your presentation slot and interact in the Facebook group throughout the week to help attendees stay excited and engaged.
While you are not required to attend the events of other speakers, it’s highly encouraged! We’ll be able to get some great discussions going about the topics being presented.
We will be hosting Know Before You Go Sessions and other fun networking events to get everyone excited to join the Summit. If you would like to recommend an pre or post-event activation, let us know! Email Tina and tell us about it.
Affiliate Details
While summits are great for overall visibility and making new connections, a little extra income never hurts either, right?
That’s exactly why we’ve set up an affiliate program for the EventPreneur Power Pack where you’ll receive a commission from all sales from traffic you refer to the event. Payouts will be made by April 11, 2022.
The commission structure is as follows:
- 40% for all speakers
The pricing structure will be:
- $77 for 15 minutes after initial opt-in
- $97 until March 25, 2022
- $147 from March 26-April 8, 2022
To make it as easy as possible for you to generate extra income, the Resource Vault includes things like email swipe copy, social media copy, and social share graphics. However, you’re more than welcome to write your own copy and even run your own Facebook ads. My past summits have had the EventPreneur Power Pack convert between 10-12% so ads are a great way to get some extra traffic using your link!
Just remember to use your affiliate link, which you can create or look up after February 28, 2022.
As with all affiliate promotions, be sure to disclose that you’re an affiliate when sharing with your audience.
Resource Vault
Now for those resources I promised to make your life as easy as possible.
In this folder you’ll find the following resources:
- Summit branding information (in case it’s helpful or you’d like to show off that you’ve been featured on your website)
- To do list with due dates so you can keep track of everything nice and easily
- Email swipe copy and suggested send dates
- Social media swipe copy and suggestion posting dates
- Social media graphics
- Slide templates (you’re free to create your own branded slides)
- Workbook template (you’re free to create your own branded workbook)
View the resources here.
And in case you don’t want to dig through a folder, here are some pretty buttons:
Current Action Steps
Phew, that was a lot to cover! You’re awesome for making it this far 🙂
For the sake of clarity, here are your current action steps:
- Let me know you’re in or schedule a time to chat with Mahoganey
- Join the speaker Slack Channel (We will send you the invitation)
- Provide your basic information by clicking here
- Schedule your presentation slot
- Sign up for your affiliate account
- Let Tina know if you have any questions up to this point!
Remember to grab your to do list (added by January 24, 2022) and get things added to your calendar. Because if you’re like us, if it’s not in your calendar (Nifty for us) it doesn’t exist.
Important Dates
Here’s a roundup of our key dates:
- Basic information: As soon as possible
- Presentation slot scheduled: As soon as possible
- Worksheet for my team to design (remember, you can choose between this and sending your own branded worksheet): March 2, 2022
- Presentation and own branded worksheet: March 2, 2022
- EventPreneur Power Pack contribution information: March 9, 2022
- Promotion period: March 9-23, 2022
- Summit dates: March 24-25, 2022
- Affiliate Payout Date: April 11, 2022
—
Something we missed? Email Tina at tina@eventspecialists.ca or pop into the Facebook group or ask your question in the Speaker Only Slack Group.
Questions? Reach out to Tina for event questions or Mahoganey for content questions.