When to consider streamlining your event planning business?
If you’re new to the world of event planning (or struggling with feast or famine cycles in your business) it can be tempting to take any jobs you can find. While this might work in the short term, over time you’ll find yourself lacking the real expertise that will make your business shine. Here at EventPreneur Club, we know the importance of finding the right niche for your event planning business and focusing on it. So what does streamlining have to do with identifying your niche.
Here are our top 5 reasons to streamline your business and focus on your niche:
1. You won’t spread yourself too thin
Accepting all kinds of jobs might seem great, but having a niche event planning business allows you to focus your efforts on a certain demographic and a certain type of event. While this might mean less work overall, it will allow you to deliver events of much greater quality. It also means you won’t feel mentally and physically exhausted all the time.
2. It’s easier to make a name for yourself
If you only focus on one kind of event planning, weddings for example, you’ll gain experience faster and have a much better chance of making a name for yourself. Clients will appreciate your professionalism more if you’re seen as a wedding planner, rather than an event planner. A smaller target market also makes it easier to increase your visibility and reputation.
3. You can make your business unique
The more you streamline your business and zone in on that certain niche, the less competition you’ll have. The world is saturated with event planners, but if you’re known as a planner of very certain events, clients will come to you instead of the generic competition. Creating a specific market for yourself takes a lot of work, but it has massive advantages for your business.
4. It’s easier to identify potential clients
Creating a niche event planning business not only makes it easier for people to find you, but also for you to find new clients. If you’re only looking for one kind of client it becomes much easier to seek them out. This will help you become more targeted with your marketing and outreach efforts.
5. Marketing is easier
As mentioned above, streamlining your business and client base means you can focus your marketing more effectively. This not only increases your visibility for the right people, but will also save you money. You’ll know exactly where to look for clients, and the best and most effective strategies of engagement. Things like sponsored ads on Facebook will be much more effective too.
Deciding on the right niche for your event planning business can take time, but it definitely improves the longevity of your company.
EventPreneur Club is a very specific niche, and this allows us to engage directly with YOU our target audience. We know exactly what it takes to set yourself apart from the competition, and the more you focus your efforts on a particular area of event planning, the greater your chances of success.