8 Essential Tools to Help You Scale
As your business grows, you will begin to scale up. With more tasks, more sales, and more clients, it’s important to get all the help you can get.
Here are some of the best tools out there to help you build your business.
How do you know if your business is growing without tracking metrics? Google Analytics offers more metrics than any business can use. You can create customized reports that tell you exactly what’s working and what isn’t. Google Analytics is free, but there are also premium programs you can use if you want more options.
You can use your email autoresponder to do more than just manage your list and send emails. Some things you can do include:
- Segmenting your subscribers and send different offers to different groups
- Asking a question or running a survey to get feedback from your list
- Integrating with social media so that you’re sending your email subscribers there and your social media followers to your list
Content Management System
As your business grows, you’ll have a great deal of content to create – blog posts, landing pages, websites, social media content, and more. A content management system, or CMS, helps you manage all of it. These programs also offer additional tools to help with content marketing. Popular low-cost programs include WordPress, Squarespace, Weebly, and Wix.
You may want to invest in accounting software to help you balance the books. This is a skill not every business owner has and it gets more complex as your business grows.
An accounting software program can help so that you don’t need to hire a full-time accountant until you are ready. Good accounting programs include FreshBooks, Zoho, and QuickBooks.
Customer Service Automation Tools
With more customers, you’ll spend more time on customer service. If you can automate some of the routine tasks, this can help to free you up for more important things.
Examples of these tools include a chat bot on your website or an interactive FAQ. AgileCRM, LiveAgent, HubSpot, and NetSuite are good CRM programs.
These are marketing tools that help you manage your search engine optimization. They offer features such as insights, keywords, analytics, content management, research, and more, all in one package. Some good SEO tools include MOZ, SEMrush, and Ahrefs.
Project Management Software
If you have a team working with you, project management software can help keep you on track. This is a program that integrates all of your systems, facilitates communication among team members, helps to set and reach goals, and manages busy schedules. Software programs include Wrike, Asana, Airtable, and Zoho Projects.
Social Media Management
For most business, social media is an important part of growing and engaging the market. However, it’s tough to handle multiple social media profiles at once.
Social media management programs allow you to put everything on one dashboard, and offer additional tools for research, automation, keyword optimization, and analytics. Hootsuite, Sprout Social, CoSchedule and Buffer are four of the most popular options.
These tools, along with a comprehensive business growth roadmap, are what you need to achieve your goals. Wondering how to go about the planning you need to get started? If so, check out the EventPreneur Roadmap on growing your business strategically step-by-step.